So, you have finally built your website, and it looks great, yes? So, how come you can’t seem to get anyone to visit? You see, gone are the days when all you had to do was build your website and traffic would automatically flow to your site. Nowadays, you need an active marketing plan. Otherwise, you can be sure that your website will become one of the millions of sites buried deep in the search engines.
One of the best ways to drive significant traffic, generate revenue and sales, all without breaking the bank or forking over hundreds of thousands of dollars for advertising is to hire a search engine optimisation (SEO) expert. But, because there a lot of demand for proven and reputable SEO services, it’s not surprising that there are so many SEOs.
This is even further worsened by the fact that that all of them claim to be able to help you secure those highly coveted top spots. So, who do you believe? How do you find the truly reputable and highly experienced search engine optimisation firms? Well, the following indicators will help you do just that:
Listen, it is easy for anyone to put up a website, set up shop and lay claims to being a search engine optimisation expert. What you can’t fake however, is the number of years and how much experience and marketing savvy a search engine optimisation company has. It’s like fake and truly aged wine, sort of. Even if the fake has a label that says it’s 15 years old, the taste will give it away.
There are so many things that go into being an excellent SEO. And to get the right mix, you need years and years of experience. It’s easy for an experienced SEO to take one quick look at your site and know just the right thing to do to get you your rankings. There’s no guessing or assumptions. This is only possible with years of experience.
You see, most experienced search engine optimisation experts know and understand that in order for a website to rank, all the conditions must be perfect. So, they are often very familiar with all the elements required to get you ranked.
They understand the technical aspects, the on-page and off-page optimisation requirements and social media. These experts are truly multi-dimensional in their approach. As a result, working with truly seasoned SEO experts will provide you with the benefit of a holistic and dynamic search engine marketing campaign.
“Do you see a man who is diligent in his work? He will stand before kings and princes; not mere men”. Good SEO firms deliver excellent results and are often courted by very successful businesses. So, if you want to know if the company is truly as good as they say they are, ask for verifiable and current references and proof.
All reputable search engine marketing companies have a string of happy customers –some of them high end- who are more than willing to recommend them. If they do not have a history of consistently ranking and maintaining their clients’ website rankings, then you know you’re dealing with a fluke. But if they do, then you have the real deal.
Time takes a very different form online. It is often said that 2 months equals a year online. Therefore, what worked a few months ago may not be as effective anymore. This is why your SEO company must be on top of all recent industry updates and knowledge.
It’s kind of like the financial sector: companies with access to sensitive and valuable information first stand to make a ton of profit. Only in the SEO industry, it means a ton of revenue, leads, prospects, clients, traffic and sales for the SEO firm’s clients.
Now that you know what to look for, I bet it’ll be easier for you to weed out wannabe SEOs and identify the savvy and highly experienced ones. Good luck.