Cameron FrancisNovember 20,2014

3 Reasons Why Small Businesses Need an Online Marketing Strategy

Every worthwhile endeavour requires excellent planning and strategy. The same goes for your online marketing efforts. This is even more important because it involves your business. And seeing as you probably have a limited advertising budget, it makes sense that you would want to know where every penny goes.

The truth is advertising online can be quite risky and expensive. In fact it is possible that if you don’t know what you’re doing or go at it without the right strategy, you could burn through your ad budget in hours. Having a decent online marketing plan helps you avoid this and more.

online marketing strategy

Translates into Significant Savings

You see, unlike traditional marketing plans where all you aim for is just a “general” audience – nothing as specific as what you have online – you can actually locate where your audience is gathered and advertise to them there.

You can have access to data provided by advertising platforms and use that to determine if they are even interested in your products or services. A good example is Facebook marketing. If you want, you can even drill down to their very likes and dislikes.

So, let’s say you’re selling audio courses on peak performance and productivity hacks, you could actually target prospective buyers by their “likes” of anything related to productivity and peak performance. This alone is bound to result in incredible savings – seeing as you don’t have to spend a lot of money to find your audience – whilst still getting you your desired results.

Identifies Potentially Wasteful Channels

An effective online marketing plan will always include a means to track all ad campaigns and monitor your progress or the lack of it. Thanks to tools such as Prosper202, Google Analytics and some other tools, you can easily track your campaigns to determine those that are working and those that aren’t.

Without these tools, chances are you’ll end up spending more money than you should. Think about this for a minute: How great would it be to know exactly which ad is generating clickthroughs and converting well and which isn’t.

Usually, this is not possible in traditional advertising channels. But online, this is possible. In fact lots of savvy small business owners monitor their ads and track their results. This helps them eliminate the ads that aren’t working and keep or even tweak their current ads for even higher conversion rates.

Increases Revenue and Sales

With billions of people online every day and some of them looking for your products and services, having a marketing plan provides you with the opportunity to sell even more of your products and services.

This is great because with the available data and research tools, you can actually locate them or attract them to yourself – inbound marketing – and sell to them without having to spend a small fortune on advertising. Interestingly, it is possible to get some decent returns on a small ad spend of $2,000.

Even better is the fact that you’re more likely to generate decent sales because you can take advantage of things like retargeting. For instance, if someone clicks once on your ad, with retargeting, the ad will “follow” the individual across other sites he/she visits.

This is particularly effective because of the power of repeat exposure. It’s a well-known marketing truth that it takes about 7 contacts with a prospect to get them to purchase from you. Using retargeting for instance, can get you even more revenue.

To create an effective online marketing strategy, you may need to consult with a seasoned web marketing expert. With them in your corner, you can actually generate more sales, make less mistakes, spend less on advertising and increase your profits. If you’re interested, give us a call now and let’s see how we can help your business.

Author: Cameron Francis Cameron Francis is the Director of eTraffic Group. He has been engaged in all aspects of online marketing for the past 8 years. He is actively involved in SEO, Paid Search, Social Media Optimisation, and Web Design.

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