Superfast speed, secured browsing, latest web technologies and real life simulated interaction with friends and family; all these are the Numero Uno delight of each and every internet surfer. But in reality, is it so? The answer is a big NO! But, did you ever try to go behind the curtain? Today, we will together make a trip to find out the culprit behind it. And the main culprit is some really annoying mistakes and fallacies of web designing.
Web designing relies upon customer satisfaction and User Experience (UE) – the way a user perceives a website. Time has changed and so has the thinking of the masses. A person can have different reactions for the same website; if the site fails to innovate and keep pace with the modern world. You feel harassed and may never visit the site again.
The problems with website designing are multi faceted. Still, let us dig deep and carve out the faults:
Professionalism and attraction are the two keywords to websites. According to a latest research conducted by Microsoft, it has been concluded that an average web page visit lasts only 10 seconds. Harassing user experience, difficult navigation menu, long loading time, advertisements etc. can make you go nuts in seconds. You will definitely not stick to the same site again.
Excess of everything is bad. Well said! That applies to Information too. Are you wondering how? Well, a pile of information can make your stay miserable and complex. Simple designed and though out plans get thumbs up. Excess of texts, images, videos without white space simply frenzies us! Phew!
Bright heavy colors with high contrast can make a drastic user experience. Yes, we know color appeals. But the apt picking is necessary. A dark or splurge color affects eyes too and lessens the time of your site visit. Designer should make sure that at least the clickable text is visible; otherwise the site is a mess.
The year 2007 emerged with splash pages. At some point where multilingual content is served, these are useful. But trust us, at many instances these are trash. No information content, long loading hours and a multi option textbox is what you receive! Terrible, isn’t it?
Many websites focus on discouraging horizontal scrolls. They don’t realize that people are acquainted with the art of Scrolling! Horizontal scrolls can reduce your space too as it only takes 1000 * 17 pixels. Also, long pages do not attract customers.
Old, outdated information never please anyone. People will definitely split to comparable websites loaded with new information. Fresh, new, updated feed excites everyone and makes us repeat visitors too.
Pop ups generally tend to direct you to other trusted links for better interaction. But repeated pop ups from un-trusted copious websites frequently add to our misery. Interruption is not always good!
Websites with the weird naming strategy of links and buttons do suffer as people are never tempted to complex things. Buttons should specify where they lead the user too. Otherwise, users won’t even spend 5 seconds!
Heavy flash intros do not find heavy interests. A recent survey shows that nearly 80% people hate them and this reduces search engine optimization. It is better to keep heavy flash intros out of the web page design.
The use of mobiles, Smartphones and tablets are getting tremendously large. So, web designing should be done in accordance with providing the same benefits and high end services at micro level too. 52% users say they had bad user experience at micro level.
At the end, our tip will be to encourage simplicity, modernization and client satisfaction!