Cameron FrancisMarch 05,2013

A/B Testing in Website Design: 5 Elements You Must Consider

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A/B testing is a methodology to evaluate the web design with an objective to ascertain the success of various website designs, based on the responses received by visitors. Website design A/B testing is of essence as it offers a clear envision which variation is better at achieving the desired goal.

Significance of A/B Testing

This testing helps in visualizing how the modification in web design is received by the visitors. It is also beneficial to convince a client which design option is better than another, especially when the client ask for evidence for every small change.

Components to Consider for A/B Testing

As we know this testing is result-driven, there are certain major modifications that are often tested to establish its success ration given the visitors response. The most prominent elements that are considered while A/B testing include:

Horizontal Vs Vertical Navigation and its Placement

Type of navigation i.e. horizontal or vertical and its accurate placement both appears to be a very simple aspect but actually its impact on the performance of the website is immense. If you use side navigation, it will eat up your ad space as most of time side place is used for placement of ads. So, is side navigation of any worth? Yes, it has – when you have a spectrum of categories to manifest, site navigation is ideal so that more categories can be added which is a bit tough on top navigation. This can be a part of your A/B testing which has often displayed different results.  It all depends on how the website’s designed and the variety of categories to be displayed.

Drop Down Navigation VS Static Menu

It again depends on the usability and nature of website. Often drop down navigation is preferred if the categories are many as it saves time by displaying all the topics under single menu without having to click into each menu separately. But if the topics are limited, static is the choice. Again the A/B testing is the best way to come to a final decision.

Image Call to Action Vs Simple Text Call to Action

Images can draw attention of the visitors so long it is properly clarified as to what the button is for, without adding any confusion. Text call to actions is tradition ones in vogue for years, but you can spice it up displaying image with clarification to make it more alluring. Give this a try for A/B testing and watch the results.

Flash Vs Alternative HTML for Speed Testing

Flash and HTML both are used for playing video and audio in web pages. Which one is better or mostly admired by the visitors can be a subject of A/B testing. Each of it has its own pros and cons, which may have a different level of fan following.

HTML Button Vs Hyperlink

Whether to use HTML button or Hyperlink depends on certain aspects. Links are mostly used for loading a page and navigating between pages whereas buttons can be used to influence the view of the content if no other option is available, execution of dialog’s commands and also for cancellation of a dialog. It has its own benefits and usability  Let the visitors decide which is the better option for a given website design.

Conducting A/B testing to identify the truly performing website design can lead you the most preferred website design by users. Contact professional web design company in Australia which provides complete Custom Website Design  at affordable rates to perform A/B usability testing.

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Author: Cameron Francis Cameron Francis is the Director of eTraffic Group. He has been engaged in all aspects of online marketing for the past 8 years. He is actively involved in SEO, Paid Search, Social Media Optimisation, and Web Design.

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