Cameron FrancisFebruary 01,2013

Web Design and Development Trends in Melbourne

Category: Web Design

The field of web design and development is changing faster than ever before, not just in Melbourne but in other parts of the world as well. Web designers and developers alike need to step up their game to keep up with the various trends in the world of web design. 2013 presents new challenges and trends to web designers and developers which can both be exciting and pressure-filled, depending on how one would choose to deal with it. It would prove to be beneficial for a web designer based in Melbourne to know the latest innovation and trend in the world of web graphic design.

If you want to know the latest web design and development trends for this year, then you will surely find the items listed below as very useful. Here are some of the hottest web design trends to watch out for this year:

Responsive web design/layout:

Responsive web design isn’t actually a new development in web design. Truth is, it has been around for several years now. However, it peaked in popularity only this 2012, together with the rise of handheld devices such as smartphones and tablet computers. It is only last year when we saw a more widespread use of this adaptive and fluid technique for designing websites. One can think of this technique as more like a uniform web layout where the aim is to make sure that a website displays correctly among all devices, be it desktop, laptop or mobile. In 2013, it becomes more obvious and essential  that web designers continue to use such type of a layout to ensure that web design, as an art and industry in general, continue to flourish. Responsive web design is all about planning and adapting to different types of displays that may come in the future.

Retina Display:

Along with responsive web design comes the rise of web designers creating websites for retina devices. Retina screens, found on Apple devices such as the iPad and Macbook, are normally twice as dense as the regular LCD. This means more vibrant and aesthetically pleasing images from websites views on retina devices.

Integrating Social Media Badges:

Social media and viral marketing are undoubtedly the most effective platforms to which businesses or even individuals can utilise to advertise or market a product or service. Integrating social media badges such as that of Facebook, Twitter, Google+, etc. have proven to be a necessity because people see the need to share good stories and content that they can find in the web.

Continuous Scrolling:

Infinite scroll loading has been around for quite some time. It was only able to hit the mainstream last year though. One of the trends that can be expected this year and for years to come is continuous scrolling. It simplifies your website such that users need not click on a button just to see the next pages. This web layout can be seen on websites like Pinterest, Twitter and Tumblr.

Digital QR Codes:

Mobile smartphones have certainly become popular nowadays. This has lead to the popularity of QR codes, or quick response codes, as well. QR codes are mostly found on print, but it has also become trendy to put one on the website itself.

So there you go, some of the web design and development trends to expect this year. Applying these trends to your web layout may prove to be beneficial to you. Feel free to experiment and see which works for you. Do you have another web design trends in mind? Hit the comments below and let us hear about it.

Author: Cameron Francis Cameron Francis is the Director of eTraffic Group. He has been engaged in all aspects of online marketing for the past 8 years. He is actively involved in SEO, Paid Search, Social Media Optimisation, and Web Design.

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