Wild Focus is a travel a travel agency that specialises in instructional photography tours to premier nature and wildlife destinations worldwide. Their expert photographers and naturalists are all passionate about wildlife and the great outdoors. They lead people on workshops and photography adventures to many of the world’s most amazing locations in Australia, Africa, North America, Antarctica, and more. Wildfocus needed a website to appeal to naturalists and showcase their tours.
Wild Focus needed a site that would appeal to naturalists and photographers. Therefore their site needed to be image heavy. At the same time, upcoming tours needed to be displayed and the site needed to be usable on mobile devices. The site needed to be easy to update with new photos and tours as well. A blog was also required to provide site visitors with informative and engaging content.
Our designers worked closely with Wild Focus to come up with a design that would appeal to naturalists. Wild Focus provided the necessary images. An engaging video animation was embedded into the home page containing tour information. A pictorial slider with text descriptions was also inserted to showcase upcoming tours. A responsive design was used to facilitate mobile usability. A CMS was include to give Wild Focus the ability to easily update their site. A blog with informative posts was also included to facilitate additional visitor engagement and provide SEO benefits.