Top Travel is a travel agency that provides escorted holiday packages and tours to Italy. They provide services that include car rental, flight booking, hotel bookings and personal local guides. Top Travel wanted a mobile friendly site that clearly depicts travel destinations, is easy to update, easy to navigate, and increases their conversions.
Top Travel required a visually appealing site that clearly depicts their Italian travel destinations. They were intent on achieving online branding via a corporate design. It was also imperative that they target the growing mobile market. Achieving excellent user engagement with the site was also a priority. A content management system was also a priority to facilitate site updates. A blog was also required to educate and engage potential customers with travel related content and to help with SEO.
The seven primary Italian destinations were creatively represented in an above the fold banner which clearly depicts each destination. Each destination is clickable and will bring the visitor to a detailed description page for each destination. A responsive site design was used to enhance mobile site usability. A WordPress content management system was used in the site to make content updates a straightforward task. Site navigation was also optimised for enhanced site usability. A blog was then added to the site to add travel related articles to the site in order to educate customers and facilitate SEO.