The Metabolic Clock is a health and weight loss site that is based on a book called “The Metabolic Clock” by Julie Rennie. The Metabolic Clock needed a site update that would favourably impress site visitors while conveying a sense of trust. They also needed to facilitate sign-up for courses, coaching, and workshops.
The Metabolic Clock needed a very appealing, mobile friendly site. It was important that the site convey a sense of trust and confidence to visitors. Video was a requirement for the home page to further engage potential clients. The site also had numerous functionality requirements. Users needed to be able to login and access the Healthy Life Plan course. Additional sections of the site were required for coaching, recipes, workshops, and sales of various related products. A payment method was also a requirement.
A home page was designed, with input from the client, which was designed to instantly engage and appeal to potential customers. A video was created and embedded in the home page. A free trial offer and other images and text were placed on the home page to increase visitor trust. Different sections of the site were created to facilitate course signup and course access, workshop signup, coaching signup, and product shopping. A responsive design was used for mobile accessibility. A WordPress CMS as added for easy updates, and a payment gateway was added to the site for easy customer payment.