Founded in 1947, Peerless JAL is an Australian company that manufactures and supplies adhesives, coatings and maintenance products for timber floors. The company also makes sanitizers and personal care products for the health and aged care sectors, laundry and ware washing products as well as cleaners for industrial and commercial establishments. Operating for nearly 70 years, Peerless JAL believes that a successful company delivers outcomes to its customer base while nurturing its employees and improving its products and services.
Peerless JAL faced two issues. First, the company was having difficulty in categorising its products, which range from adhesives and cleansers to coatings and laundry soaps. The company had to group its products in order to create a sitemap. The second issue was that the company is targeting both the consumer and corporate market. This entails designating its many products for both sectors.
After a careful examination of the situation, we ended up overhauling the entire process, categorising the company’s products and identifying the best sitemap that works. We created three sectors: timber, floor and cleaning. By doing so, we targeted the needs of the consumer and corporate markets. Peerless JAL’s website now looks organised and superb.