Founded in 1947, Peerless JAL is an Australian company that manufactures and supplies adhesives, coatings and maintenance products for timber floors. The company also makes sanitizers and personal care products for the health and aged care sectors, laundry and ware washing products as well as cleaners for industrial and commercial establishments. Operating for nearly 70 years, Peerless JAL believes that a successful company delivers outcomes to its customer base while nurturing its employees and improving its products and services.

Services Provided

  • Custom Website Design
  • Responsive Design
  • WordPress CMS
  • eCommerce Functionality

The Challenge

Peerless JAL faced two issues. First, the company was having difficulty in categorising its products, which range from adhesives and cleansers to coatings and laundry soaps. The company had to group its products in order to create a sitemap. The second issue was that the company is targeting both the consumer and corporate market. This entails designating its many products for both sectors.

The Solution

After a careful examination of the situation, we ended up overhauling the entire process, categorising the company’s products and identifying the best sitemap that works. We created three sectors: timber, floor and cleaning. By doing so, we targeted the needs of the consumer and corporate markets. Peerless JAL’s website now looks organised and superb.


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Level 1, 530 Little Collins Street, Melbourne VIC 3000, Australia | 1300 887 151

Level 2, 50 York Street, Sydney 2000 | 1300 788 679

Level 1, The Realm, 18 National Circuit, Barton Canberra ACT 2600 Australia | 1300 765 708

Level 1, 16 McDougall Street, Milton 4064 | 1300 765 709

220 Varsity Parade, Varsity Lakes QLD Australia 4227 | 1300 887 804

Level 1, Paspalis Centrepoint, 48-50 Smith Street, Darwin NT 0800 Australia | 1300 889 815

Level 18, Central Park. 152-158 St Georges Terrace Perth, WA 6000 Australia | 1300 550 753

Level 3, 97 Pirie Street, Adelaide 5000 | 1300 669 895

Level 6 Reserve Bank Building, 111 Macquarie Street, Hobart TAS 7000, Australia | 1300 885 870

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