Growlush is the leading Australian designer, manufacturer, and distributor of a wide range of products used by hydroponic growers both domestically and internationally. They design and market electrical equipment, lighting, growing media, nutrients and general accessories for hydroponic growing. Growlush needed a site that would encapsulate all of their hydroponic products and convey their enthusiasm and vast expertise in hydroponics.
Growlush is very proud of the fact that they are the only Australian manufacturer with their own wholesale and retail distribution network. They also wanted to clearly depict their numerous product offerings and have them segmented into various categories. Since hydroponic growing is knowledge intensive and requires specific skills and expertise, Growlush also wanted their site to serve as a resource for hydroponic growers.
In an above the fold slider we prominently displayed the fact that Growlush is the sole Australian manufacturer with the own wholesale and retail distribution network. We also gave site visitors a clear means of seeing all of the products offered by Growlush. All product categories are displayed on a product page that is very easy to navigate to from the home page, along with a slider further down on the home page. When a user clicks on a category, all the products within the category are displayed. When a specific product is clicked on, a full product description is shown. A FAQs page was also created with answers to many common hydroponic questions. A blog was also incorporated into the site to further educate visitors on hydroponics and assist with SEO.