First Personnel is a Melbourne area staffing agency that required a unique and compelling web site to showcase their services to both employers and job seekers. They required a site that would clearly and concisely display their services to potential clients, stand out from the competition, be easily navigable, and search engine friendly.
First Personnel needed a site that would differentiate it from numerous competitors while maintaining a corporate look and feel that would appeal to its corporate clients. The site needed to clearly depict the services they provide and the types of industries served. The site also needed to appeal to potential job seekers. We had to showcase First Personnel’s expertise across a number of different industries. In addition, it had to be designed to be search engine friendly and usable on mobile devices.
We designed a site with a corporate look and feel that clearly displayed the industries that are serviced by First Personnel above the fold. The images that correspond to the industries serviced, are all clickable, bringing the site visitor to a detailed page that fully describes the services rendered for the specific industry. A video explaining the services on the company was also embedded above the fold and prominently displayed. The site was designed with clear and concise navigation to avoid any ambiguity or confusion on the part of employers or job seekers. It was optimised for specific keywords and a blog was added for both informational purposes and ongoing SEO efforts.