Bell & Orders is a well-established Melbourne area company engaged in the sales and service of Cummins Onan power generators. The company has been servicing the Australian market since 1946. Bell & Orders sells and services commercial, residential, RV, and marine generators in Victoria and beyond. They required a website to showcase their products and facilitate customer contact.
Bell and Orders required an aesthetically pleasing site that would instantly provide visitors with information regarding the products and services offered by the company and that would facilitate fast communication. A video animation describing the company’s products and services was also requested. A mobile friendly site was also a requirement along with a site that was optimised for search engines.
The designers at eTraffic Web Design worked closely with Bell & Orders personnel to design a site that would appeal to their target customers. A video animation was embedded above the fold to provide site visitors with instant information regarding the company and its product offerings. A responsive, mobile friendly design was used to facilitate site use on mobile devices. Major product groups and offerings were clearly depicted on the home page. A CMS was incorporated into the site to facilitate customer site updates. A blog was created to provide customers with useful information and to help capture more search engine traffic. Contact information was prominently displayed on the site to facilitate customer contact.