Cameron FrancisNovember 13,2014

What to Expect During Your Website Design Process and Development

Web designing is a largely creative endeavour. So it’s not surprising that it can sometimes take as long as 2-3 months or as short as 2-3 weeks. This is something all clients and prospects should know. But, because most clients are unaware of the technicalities involved in the design and development process, it is often easy for some issues to arise during the duration of the project.

You see, all web design projects are unique and different. So, what works for Client A may not necessarily work for Client B. The same goes for the duration. Some clients assume that if designing and launching a friend’s website took just 2 weeks, theirs should take no longer than that.

process of website design and development

Well, while that could happen, you may want to keep your mind open as different client websites often have different requirements. That said, here’s what the typical web design project process looks like.

Initial Market Research and Information Acquisition

This is always the first step every web designer and developer takes. Most seasoned web designers know that getting the foundation right is always the key to a successful project.

This is where they research your niche or industry, get all the information they can from you regarding your goals, design ideas –if you have any, your target audience –this is crucial if you don’t want to lose hordes of traffic, and your site’s content structure. This is the phase where they draw up a sketch or framework of your site’s architecture and structure.

Site Graphics Designing Process

After the first phase, the next is the initial and of course subsequent reviews of the design until they get it right and you are satisfied. This is where their creativity comes into play. You see, all web designers’ projects must be unique and different.

Therefore, your site will probably be the only website with its design in the entire world. This is where they determine the colour combinations, design elements, site frame and structure, design tweaks, code language, reviews and create a visual mockup for your website.

Website Development

In this phase, the site structure and its general look starts coming together. This is where the code that runs the website is built. During this stage, the developer will assess the site for flaws, rigorously test and push the code, check for possible loopholes and weaknesses that hackers could utilize and block them.

They’ll also create the code for all pages, load the content or integrate it as the case may be, carry out various testing protocols such as the validation and site element protocols testing, ascertain the functionality of all links –internal and external- and finally integrate the visuals or graphics. Think of this stage as the point where the “flesh and bones” of the website come together to function smoothly.

Website Testing Process

Next comes the testing and roll-out phase. This is the point where the web designer test-runs the website to see how it functions. This is usually where they carry out multi-browser and multi-device tests. The point of this stage is to determine if there are design flaws or coding errors.

Successful Website Launch

If after the testing phase, the website works well and has no errors or problems, it’s time to transition the website and make it accessible to the public. This is the phase where the website goes live and can be accessed by visitors from all over the world. The web designer will still monitor the website for possible glitches and errors during this phase, if there are any.

Post Site Launch Procedures

So, after the successful launch of the site, it’s time to hand over the website to client. This is where the designer hands over the site’s source codes, all important documentation, access to the back office and everything that that the client will need to successfully manage and run their website.

If the web designing firm also has web marketing services that the client has signed up for, the firm will then actively start promoting the website across multiple channels, thus ensuring that the website starts generating prospects, leads and customers almost immediately.

Author: Cameron Francis Cameron Francis is the Director of eTraffic Group. He has been engaged in all aspects of online marketing for the past 8 years. He is actively involved in SEO, Paid Search, Social Media Optimisation, and Web Design.

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