Cameron FrancisSeptember 06,2013

Benefits of Parallax Scrolling In Web Design

Category: Web Design

A Brief Introduction To Parallax Scrolling

Compelling and engaging web design improves the way a visitor perceives your site. Modern web users need an increasingly dynamic website experience to reduce boredom and to minimise your bounce rate. Parallax scrolling is a great way to pique their interest and keep them on your site. However, like every design technique there are benefits and disadvantages of parallax design that you should be aware of. We will show you some of the winning traits associated with this revolutionary design element and how it is transforming the internet.

Parallax Scrolling – What Is It?

Parallax scrolling is relatively new to website design. Parallax involves the movement of foreground and background images at speeds that vary to create a three dimensional depth illusion. Many popular brands are already utilising parallax scrolling sites to furnish their users with a more memorable and rewarding web experience.

Parallax Technology

When Flash dominated, we thought we had reached the pinnacle of website animation. However, there were some problems associated with Flash. First, since it uses compiled code, it is not search engine friendly. Second, Apple does not package Flash on it mobile devices, since Apple prefers to use HTML5. Therefore, to avert those problems, HTML 5, CSS3, jQuery, and JavaScript are used in order to facilitate parallax scrolling.

Uses And Benefits Of Parallax Sites

Product Sites

As a flashy new design tool, parallax site design favourably impresses new visitors to your site, particularly if you have a brand that is well established or a website that receives lots of traffic from product keywords. Product photos that are oversized can be used with angles that are revealing to provide users with conversation points that are high-impact.

Enhanced User Experience And Supercharged Design

Website users are attracted to visually appealing and compelling site components and parallax site design can supply this in a very captivating manner. Parallax scrolling features can be employed to reveal full-sized, high resolution pages and content as site visitors are drawn along and into a site.

Bounce Rate Reduction

Bounce rate is an indication of the number of site visitors who come to your landing page and hit the back button prior to exploring additional site pages. Certainly, a bounce rate that is high will have a negative impact on the search engine rankings of your site. A parallax site will already have a bounce rate that is reduced built into it, since it is a one-page, scrolling site. There aren’t any additional pages for users to navigate to. In addition, parallax sites give users a dynamic experience that will compel them to remain on the page for a longer time period.

Storytelling Improvement

Technology pioneers are constantly pushing contemporary storytelling boundaries. So why should you use outdated presentation methods to present your products and services? The use of parallax scrolling to enhance your storytelling provides site visitors with the ability to dynamically reveal content related to your products and services as they navigate through the narratives you have designed. This transforms your site into a virtual pop-up type book that is unforgettable and that users will be drawn into. You can combine amazing visuals with an interactive product display to emphasise the features of the product that are in high demand by your customers.

Generate Social Shares And Natural Backlinks

It is not easy to generate organic backlinks. Your content needs to be extraordinary, desirable, and fresh, or you need to have a very unique and amazing product. However, there is another option. A parallax site will give you a much better chance of getting natural backlinks since its innovative design increases the attractiveness of your site. Your unique and dynamic site design is likely to general natural backlinks and shares on social media sites.


Several of the most engaging and compelling sites on the internet today are making use of parallax. Whether you are seeking to upgrade your style or enhance your back-end search engine optimisation, parallax can help to place you at the forefront in your market niche.

Author: Cameron Francis Cameron Francis is the Director of eTraffic Group. He has been engaged in all aspects of online marketing for the past 8 years. He is actively involved in SEO, Paid Search, Social Media Optimisation, and Web Design.

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