There are certain aspects to consider when you are designing a new website or evaluating the performance of your existing website. Website Usability Testing is one of the most important parameter, which you must not ignore. In general, website usability means how easily it can be used by a general user. Putting the website under different tasting methods to make it users- friendly and improving the quality after observing the result is called the process of “Usability Testing”.
People will surly remember your site if they will find all the things easily as expected and that will definitely improve the website performance and conversion rate. That is the reason why testing usability is becoming one of the most important part of web design and development process.
Following are a few basic yet very important points to check whether your website is providing a better user experience or not.
Website design and layout is the most important factor to consider while evaluating user experience. A research shows that a normal user leaves the site if the website doesn’t load within 3 seconds and if the users cannot understand the purpose of the web page within 5 seconds. That is why website design plays a crucial role. So, it is a must to have a website design which clearly conveys your message to user without consuming much time.Check following things to evaluate your website design.
Structure and Navigation of the website is the second most important factor to check as it guides the user to navigate from one page to another within the website. You can develop better user navigation and structure by checking following things.
Content presentation is an equally important factor! Whether you have an eCommerce website or an informational website, proper presentation of content is always loved by the users and make your website perform better. Ask these questions to yourself to know how your website content presentation is.
Developing a website is only a part of your company’s branding process so how can you forget to add your branding sense into your website design. You can represent your brand more effectively in front of the huge audience through your website. One must take care of following things to make the brand live on the webpage.
This is how you can provide better user experience to your website visitors to get the maximum out of your website. Change is the nature of technology and with the changing pace of today’s tech world one cannot just sit and relax after designing a website. You have to make it better and better. Hiring a professionalweb design firm can be the greatest idea for that. Contact eTraffic Web Design if you are looking to improve your web performance by doing result-oriented usability testing under the guidance of the industry experts in Australia.