Successfully promoting your business and website online takes skill, experience and tons of knowledge. This is why many small business owners are failing at it big time.
It is not often uncommon to hear small business owners lamenting about how much they lost when they tried Google Adwords or how banner advertising isn’t working for their business – even though everyone says it works.
However, this doesn’t have to continue happening. With the following proven web marketing techniques, you can finally take charge of your marketing and start cornering your share of that hitherto elusive online traffic.
By this, we don’t mean the wanton spamming of links all over the Internet. That is nowhere near what we call search engine optimisation. In fact, doing so will do more harm than good in the short and long term.
By search engine optimisation, we mean the complete and all-round optimisation of your website, its consistent updates and its consistent on-page and off-page optimisation. A savvy SEO specialist is often able to handle all these and more, thus guaranteeing your rankings on the search engines.
A properly optimised website can go from being in the doldrums of the Internet to ranking in the top 10 spots. All it requires is strategic link building, effective site structuring and a few other crucial techniques.
The slight issue with this online marketing strategy is that it takes time – usually 2-6 months – depending on the competition. But, if you’re patient or are able to combine it with the next strategy, the rewards can be really huge.
This simply works if you have a sizable advertising budget and the requisite knowledge necessary to make it work.
Pay per click marketing and media buys usually involve paying for ads on the search engines and buying ad spots on high traffic websites like CNN, Huffington Post, Facebook, Google, Bing, Yahoo and a ton of other sites.
While it can be instantaneously profitable, it can be a financial black hole for the inexperienced business person. This is because to make this work, you need to know how to split test, narrow down the demography/target audience, understand what keywords to target, write powerful ads and create compelling landing pages among other things.
Now more than ever, people are getting their entertainment from the Internet. Netflix and Redbox are classic examples of successful businesses built on video streaming. But to a small business owner, there is no video marketing channel more potent and rewarding than Youtube.
Youtube’s phenomenal rise and usage is a potential gold mine for the savvy businessperson. So, with Youtube, Vevo and other video platforms online, you can tap into the hordes of traffic that go to these sites and bank from the rewards of that traffic.
If you want to grow your brand and increase your market visibility online for far less than it costs to pay for TV ads, then social media marketing is the right tool.
With this marketing strategy, you get to tap and benefit from the huge crowd of highly active and engaging audiences that are available on social networks and sites; think Facebook, Pinterest, Twitter and Instagram for a start.
You see, until you have seen the power of email marketing in action, you have not known true business success online. As one popular advertising executive once said, “if you can get email marketing right, the results will be the equivalent of people driving up to your door and dumping a ton of cash in your home”. That’s how powerful email marketing can be.
To produce these results, you must know how to engage with your audience, build an active list that you have great rapport with, learn how to communicate and craft awesome newsletters and emails, and most importantly, know how to sell effectively.
Please note that selling effectively isn’t the same thing as spamming your list with offer after offer. Instead, it means offering them high value products and services that will be of great benefit to them; essentially, making your offers irresistible. Email marketing is an art and requires incredible skills, but it can be done.
Now that you know what effective marketing strategies to use, it’s time to either go out there and start deploying them or hire a web marketing expert who has all the qualifications, experience, knowledge and proof of results to handle all that for you, while you focus on building your business the best way you know how. It’s your choice. Need more information? Call us today and let’s see how we can help you make more money.
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