Cameron FrancisAugust 22,2013

Three Rules For Effective Infographic Design

Category: Graphic Design
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People have been utilising visualisation diagrams and tools in order to quickly convey information for thousands of years.  This reliance on blueprints, charts, maps, signs, and diagrams continues to this day in order to quickly disseminate key data and knowledge.The trend in using digital infographics today, represents a modern evolution in tools for visualization. By making use of captivating images, interactive features, and three dimensional representations, infographics are able to provide your audience with a tremendous quantity of information in an engaging and creative manner.

Infographics that are well integrated into advertising, presentations, and websites, are a very powerful marketing tool, since marketers must deliver the key points of their message quickly and with impact. However, marketers must ensure that the infographics they design do more than just create an aesthetically pleasing display. In order to effectively and efficiently convey information, infographics should adhere to the same guidelines that pertain to other types of marketing content, which may include videos, customer testimonials, blog posts, and brochures.

Below I Will Present To You With Several Of The Most Important Points For Infographics Design.

Convey A Story To Your Audience

Infographics must convey a compelling story in order to depict the meaning of your data. Prior to creating an infographic’s artwork, designers should collaborate with content creators in order to determine the trends and patterns they want to represent. The design team then needs to define the manner in which they will present their data in order to have the design effectively communicate they key points of their story while avoiding overloading their audience with an excess of information.

Simply Communicate Complex Data

The most effective infographics condense complicated concepts into a relatively simple form. Trends and data relationships must be conveyed with design elements that are easy to understand.

Being aware of this, designers must strive to eliminate design elements that do not have a direct contribution to the audience clearly comprehending their message. In addition, it is important to minimize the amount of text that is used and let the graphics and data tell your story.

Facilitate Sharing

In order to make your infograhics effective, you need to ensure that they can be shared easily.  Internet based infographics designers must optimize their website, making use of tools that permit viewers to tweet, email, post, and share your content-rich infographics with colleagues and friends. In many instances the implementation of these sharing tools can be accomplished with the installation of a plug-in or by using the sharing codes that are supplied by the majority of social media sites.One of several WordPress plug-ins for social sharing is called AddThis and it is designed for easy implementation. AddThis has numerous sharing functions, and it also provides webmasters with reports on content engagement. Additional tools that are useful for sharing are ShareThis and GetSocial.

Infographics are evolving into vital marketing tools as marketers access an increasingly large volume of data and make use of design tools that assist in transforming raw data into engaging visuals. Nevertheless, it is important to apply basic rules for content creation to make sure that your infographics are aesthetically pleasing and convey your information clearly to your target audience.

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Author: Cameron Francis Cameron Francis is the Director of eTraffic Group. He has been engaged in all aspects of online marketing for the past 8 years. He is actively involved in SEO, Paid Search, Social Media Optimisation, and Web Design.

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