Ride-Tek MTA is a motorcycle training group in Victoria. They are VicRoads accredited to issue motorcycle licenses, and learner permits in Victoria. They operate two full service training facilities. Ride-Tek MTA needed their existing site redesigned to showcase their services, increase conversions, and for mobile compatibility.
Ride-Tek MTA wanted to re-design a poorly performing and outdated site. They wanted to improve the look and feel of the site and increase visitor engagement by using video. They wanted their services clearly depicted on the home page and have a clear call to action. Ride-Tek needed to be able to easily update and edit the site themselves. The site was to be optimised for Search Engine Marketing both organic and paid. Compatibility with mobile devices was also a requirement.
The homepage was updated with a video and a sliding banner that would appeal to motorcycle enthusiasts. A prominently placed call to action button was placed on the home page and services were described with both text and images. The site was then optimised for SEO based on our industry keyword analysis. A blog was added to the site to increase user engagement, education, and for better SEO. The site was built with a responsive design for mobile accessibility and a WordPress content management system was added for easy updates.