My Nutrition Megastore is an ecommerce store that sells a wide range of nutritional supplements to the Australian market. Supplements are segmented into various categories and many of them are used to enhance the results attained from various fitness regimens. The site also provides a wealth of health and fitness information and recommended products in its blog.
My Nutrition Megastore required the creation of a large ecommerce site with thousands of product offerings segmented into easy to navigate categories. Many products fit into more than one category. Each product offering needed to have an associated description page. Customer support had to be easily accessible. Since product offerings and pricing would change frequently, the site had to facilitate easy updating. A blog was needed to assist with customer education and to enhance SEO efforts. Excellent on-page SEO was necessary to assist in capturing search engine traffic.
The site was created with an attractive logo and account, checkout, and login tabs on the top portion of the site along with customer support contact information to facilitate efficient navigation. Products were then segmented into various categories to make them easy to find and breadcrumb navigation was used in the site to further ease navigation. To enhance SEO and provide customers with descriptive information each product received its own product description page. To further enhance conversions an efficient payment process was created along with a very efficient shopping cart, checkout process, and payment gateway. A Magento CMS was used to facilitate client product updates and additions. Each page was optimised for SEO and a blog was incorporated into the site for the purposes of customer education and to assist with SEO.