Mortar Life Quality Builders is a boutique building company that specialises in new home construction, extensions, and renovations. They employ a comprehensive range of professional tradesman and have a goal of providing their clients with the best possible building experience. Clients are updated in every stage of the building process with a goal of 100% customer satisfaction. Mortar Life services clients in Melbourne and its environs.
Mortar Life required a design that would showcase their high quality designs. They wanted a homepage video that would describe their positive attributes and benefits. The needed a section to display projects that they completed in the past, and various pages describing their services. They needed to facilitate easy customer contact and mobile accessibility. The site needed to be updated with ease and provide an area for customer education and information.
We worked hand-in-hand with Mortar Life to create a homepage design that would appeal to their target audience. We create a video animation describing their attributes and services that was placed above the fold. We used a responsive design to make their site very usable to their mobile audience. A “showroom” page that displays several of their completed projects was added to the site as well. A contact page to facilitate easy customer contact was included. A WordPress CMS was used to simplify client updates and a WordPress blog was added to facilitate customer education and improve organic SEO. All of Mortar Life’s services were displayed in a homepage drop-down menu with corresponding pages created for each service.