KENN Office Furniture is a leading supplier of high quality office furniture to businesses in the Melbourne area. They feature a full range of custom made and standard products to suit the needs of individual customers or projects. Their furniture is divided into 14 categories. KENN required a site re-design due to poor aesthetics, navigation, and conversions on their existing site.
KENN Office Furniture had an existing site that was not aesthetically pleasing, had poor navigation, and a low conversion rate. They were also not pleased with their existing logo and wanted it updated. KENN sells a wide range of office furniture divided into 14 separate categories. They needed this large number of items to be findable and navigable for site visitors. They also needed a blog for customer engagement. KENN also wanted to ensure that contact information was prominently displayed.
We worked closely with KENN to improve the aesthetic appeal of their site and logo. Their furniture was categorised into 14 easy to navigate categories with each category shown with a clickable image depicting the category. A responsive design was employed to make the site mobile friendly. Site-wise product search was also implemented to further enhance the ability of customers to locate products. A blog was also added to increase customer engagement and education. Our changes to aesthetics, functionality, and navigation served to improve site conversions considerably.