Cameron FrancisOctober 01,2013

Mega Saw Established Online Branding and Massive Exposure through Web Design & SEO Strategy

Category: Case Study
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Company Background

Megasaw is a Melbourne based concrete cutting company. Megasaw and its predecessor companies have been supplying concrete drilling and cutting services for more than 40 years. This vast amount of experience has taught Megasaw the most cost efficient, safest, and environmentally friendly methods for drilling and cutting masonry and concrete products.

Megasaw Offers The Following Services:

  • Hand Sawing
  • Core Drilling
  • Wall Sawing
  • Rock Drilling
  • Road Sawing
  • Ring Sawing
  • Wire Sawing
  • Diamond Grinding

MegaSaw’s Online Objectives

Megasaw had a vision of enhancing the attractiveness and usability of their existing site. They also had a desire to make their site mobile friendly so they could tap in to the burgeoning mobile market. In addition, Megasaw wanted to drive traffic to their site via search engine optimisation and other paid advertising mediums.

Website Design Objectives

  • Redesigning the Website for better user engagement
  • Capturing mobile audience through mobile website
  • Increasing the conversion and leads through UX centered design

Objectives of Search Engine Optimisation:

  • Establishing an online presence for newly redesigned website
  • Generating leads through selecting the most relevant and high competitive keywords
  • Online Brand exposure through Online paid advertising medium other than SEO

Our Website Design Solutions:

  • Highly impressive layout keeps in mind the latest trends, branding objectives and web 2.0 design standards has been designed by our graphic designers.
  • Adoption of latest technology, HTML5 for creating a mobile website that performs well on any device.
  • Continuous analysis of visitor’s behavior and finalizing the layout and placement of different elements that plays important role in generating leads through expert A/B testing.
  • Integration of WordPress CMS for fully dynamic website that allows clients to add, edit and updated new service pages and its content.
  • Blog, News Section and Work portfolio set up that engage visitors in a better way providing detailed information on the work carried out by Mega Saw, it’s before/after photos and company updates along with helping in achieving SEO goals.
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Business Website

SEO Strategy Carried Out by eTraffic

  • We performed keyword research to identify keywords of varying competitiveness that are relevant to Megasaw’s business. We devised a strategy for achieving top search engine rankings for our chosen keywords. Our strategy involved helping Megasaw capture more leads initially through medium competitiveness terms, with the highly competitive keyword terms taking longer to rank in the top search results.
  • We created and optimised high quality and unique content that was designed to rank well for our keywords of interest.
  • The blog on Megasaw’s site was continuously updated with new posts that were designed to rank well for long tail keywords and provide educational information to concrete cutting contractors and customers.
  • To further increase Megasaw’s search engine rankings we engaged in a link building campaign to create relevant links from reputable sources to increase the visibility of our keywords of interest.

Targeted Keywords and Ranking

KeywordsRanking Position (Google.com.au)
Concrete Cutting1
Concrete Cutting Melbourne1
Concrete Drilling3
Concrete Drilling Melbourne2
Concrete Sawing6
Concrete Sawing Melbourne1
Concrete Cutters Melbourne2
Hand Sawing3
Hand Sawing Melbourne4
Core Drilling Melbourne8
Core Drilling Job10
Core Drilling Services Melbourne4
Rock Drilling Service9
Ring Sawing Melbourne3
Wall Sawing4
Wall Sawing Melbourne5
Wall Sawing Job2
Wall Sawing Service Melbourne3
Road Sawing Melbourne4
Road Sawing7
Concrete Road Sawing9
Wire Sawing Melbourne2
Wire Saw Melbourne1
Diamond Grinding Melbourne2
Diamond Grinding Services Melbourne1
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Author: Cameron Francis Cameron Francis is the Director of eTraffic Group. He has been engaged in all aspects of online marketing for the past 8 years. He is actively involved in SEO, Paid Search, Social Media Optimisation, and Web Design.

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