Cameron FrancisOctober 21,2013

Introducing Google’s New Web Designer Tool

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Web Designer is a HTML5 advertisement and creative web development tool for professional designers. Using the GWDT (Google Web Designer Tool) designers can create leading edge advertisements and other engaging web content such as applications and sites. With GWDT, Google continues its trend of giving away software tools that others are charging for.

The GWDT

  • Is a new Google software tool for creating interactive HTML5 advertisements and sites
  • GWDT is built with HTML5
  • Enables you to design HTML5 ads and additional web content
  • Provides an integrated code and visual interface
  • Permits you to create HTML5,CSS, XML, and JavaScript files

Using GWDT you can design and create animated content with the included drawing tools and create 3D objects and text. After you have designed your content, the GWDT outputs HTML5, JavaScript, and CSS3 code that are clean and human-readable. The GWDT provides a component library that permits you to add videos, image galleries, advertising network tools, and other components. The code view of the GWDT allows you to create XML, JavaScript, and CSS files, using code auto-completion and syntax highlighting to make writing code easier and less error prone.

The GWDT has been designed to enhance the creative powers of advertising professionals. It is designed so that it can be integrated with AdMob and DoubleClick Studio in order to create ads, sites, and web apps that are HTML5 based. The GWDT is a stand-alone tool that was created for designers and creative agencies.

HTML5 advertisements can be created for both desktop and mobile devices with the GWDT. One reason for the creation of this tool is that HTML5 ads are about to supplant flash ads in the near future and at the present there isn’t a commonly available tool that can be used by advertisers, particularly those that don’t have a technical background.

An additional aspect of the GWDT, that is attractive, is that it is free. This is likely to make it the software tool of choice in comparison to Adobe Muse, which is similar and costs about $15.00/month. The GWDT is available for both Windows and Mac and it is provided with default layouts for AdMob mobile advertisements and DoubleClick rich media advertisements.

The GWDT can be used solely in visual mode to design an advertisement, although users that are more advanced can also use code view to edit JavaScript and CSS. Animations can be easily created within the tool. It also permits you to alter code, and preview your design instantly using any browser you have installed on your computer.

Why Did Google Create The GWDT?

The GWDT is designed to compete directly with Weebly, Squarespace, and the Wix HTML5 site builder that are currently popular due to their easy site building services. Google is entering this market to get customers to use the AdMon and DoubleClick infrastructures that it owns and thus generate more advertising revenue.

Nevertheless, Google currently has a service for creating websites, called Google Sites. This service is free and it allows you to create wikis and basic sites from templates that are ready-made, but it hasn’t had any meaningful updates since it was first launched. With the announcement of the GWDT developers are anticipating an advanced replacement for this site building service. However, even though the GWDT can be used to build sites it is primarily a leading-edge advertisement creation tool.

Google continues to invade the domain of smaller companies that have found profitable niches. Google offers most of its software tools for free, since the bulk of its revenue is derived from advertisements. Google can provide these products free of charge as long as it is profiting from advertisements, and the GWDT is another source to increase advertising revenues.

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Author: Cameron Francis Cameron Francis is the Director of eTraffic Group. He has been engaged in all aspects of online marketing for the past 8 years. He is actively involved in SEO, Paid Search, Social Media Optimisation, and Web Design.

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